The Indian mobile market has continued to witness rapid increase in its subscriber base over the past few years, largely due to the declining mobile tariffs and availability of low cost handsets in the country. The country saw addition of an average of around 10 Million subscribers per month in its mobile subscriber base during 2008 with penetration approaching saturation in urban India. With this, mobile operators in the country are now vying rural India as their next area for growth in the near future. Meanwhile, a number of mobile handset manufacturers have been working to cover the untapped rural mobile market, which will be the major driver for Indian mobile market in coming years.
According to the latest study on sector called, “Emerging Rural Mobile Market in India”, the mobile market in rural India has significant potential with number of subscribers anticipated to grow at a CAGR of around 32% during 2009 to 2012. The report thoroughly discusses about the factor which will drive the growth of rural mobile market over the forecasted period.
The research highlights that the success mantra for rural mobile market in India lies in the operators’ service pricing models coupled with the availability of low cost handsets that support affordable access for rural areas. It is forecasted that sales of mobile handsets in rural India will grow at CAGR of around 17% from 2009 to 2012. Availability of low-cost battery efficient handsets will drive the future sales in this segment.
Posted on September 9, 2009 by market report
Source:http://www.articleshub.org/article/2017/Emerging-Rural-Mobile-Market-in-India.html
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