The second edition of Sanal Kumar velayudhan's book has sevral insights that are helpful. written in very easy to understand format I must say,He is a professor at IIM Kozhikode. Book contains patterns of rural behaviour, profile of market, promotion, distribution and communication. also covers haats and melas. It also covers emerging cahnnels giving access to rural markets. Published by response at Sage publications , you can order it for Rs295.
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