Here is a piece from IMPACT , masters of Melas(fairs and Festivals)January is full of Mela Events all across India. In south Melas centre around Pongal, while in north around pious month Magh.
Along with Allahabad Mag Mela You can reach out to millions of audiences in unison at Gorkpur Khichidi Mela, 300 KMS away from Allahabad. Famous Gorakhnath Temple comes alive with believers of Nath Sampraday from all across UP & Bihar. The Mela at district town Gorkhpur becomes hub of trade & commercial activities. With religious orchestras, joyrides, food stalls the temple compound has designated exhibition area for companies to put up stalls.
Out here in Punjab 3 day long Maghi Muktsar Mela in Mukhtsar receives 5 lac & more visitors in span of 3 days.
Celebrating the sacrifice of 40 followers’it starts 1 day prior to Lohri. A typical Mela with circus, soulful Kirtan groups & langar has agri,durable & auto brands wooing the prosperous vibrant rural visitors from Punjab.
Visitors of varied profile have varied reason to come in these Melas- not all come for pure religious reason- for some it is time to unwind with family & friends – for others its entertainment or simply what is new…?
No thumb rule participation plan for Melas…..
For example Visibility thru banners in Allahabad Mela – not advisable, you are taking cudgels with law (locally prohibited), the same banners can be a medium of visibility for Khichidi mela Gorkhpur. With vending points beyond Ghats for a beverage brand could be a hit idea in Allahabad mela but in Maghi Mukhtsar same initiative will have no takers due to free langer.
Avenues of doing wonders are vast! But Typicality & past trends of each Mela need to be taken into consideration, this helps to devise an effective brand participation plan
Along with Allahabad Mag Mela You can reach out to millions of audiences in unison at Gorkpur Khichidi Mela, 300 KMS away from Allahabad. Famous Gorakhnath Temple comes alive with believers of Nath Sampraday from all across UP & Bihar. The Mela at district town Gorkhpur becomes hub of trade & commercial activities. With religious orchestras, joyrides, food stalls the temple compound has designated exhibition area for companies to put up stalls.
Out here in Punjab 3 day long Maghi Muktsar Mela in Mukhtsar receives 5 lac & more visitors in span of 3 days.
Celebrating the sacrifice of 40 followers’it starts 1 day prior to Lohri. A typical Mela with circus, soulful Kirtan groups & langar has agri,durable & auto brands wooing the prosperous vibrant rural visitors from Punjab.
Visitors of varied profile have varied reason to come in these Melas- not all come for pure religious reason- for some it is time to unwind with family & friends – for others its entertainment or simply what is new…?
No thumb rule participation plan for Melas…..
For example Visibility thru banners in Allahabad Mela – not advisable, you are taking cudgels with law (locally prohibited), the same banners can be a medium of visibility for Khichidi mela Gorkhpur. With vending points beyond Ghats for a beverage brand could be a hit idea in Allahabad mela but in Maghi Mukhtsar same initiative will have no takers due to free langer.
Avenues of doing wonders are vast! But Typicality & past trends of each Mela need to be taken into consideration, this helps to devise an effective brand participation plan
THANKYOU TEAM IMPACT: CAN WE HAVE A LIST OF FORTH COMING MELAS
0 comments:
Post a Comment