Bus Branding

Nothing new? well we know that but the point we are making is a complete bus branding is a better option than just the pannelstrip. it stands out. Depending on your needs you can choose buses that serve inter district or state.

use it as you like

This is a common site when you have a new film release or show room being inaugrated. Circus and Magic show guys use it quite often. With a small microphone or player system it is a complete audio visual medium. A small tip- do not keep moving, be at a place ,let people hear you and then move out.

mobile utility-service

In our series of using local forms of transport cycle rickshaw is presented in many ways. This is a self sustaining model. You buy the rickshaw and make the employment model. the daily earnings will repay for rickshaw as well as look after the family of the puller. If your company policy allows please do an insurance for both. it is just a small jesture ou can extend and get his loyalty for life time. A family medical policy can be of great incentive to them

ADV- Animal driven Vehicles

Well not a regular feature but at times this traditional local transport is used for advertising in rural area. It has its own benefits. you can take it to places where your bigger vehicles can not go. Due to slow speed even large messages can be read. If you do use the media please ensure that the animal is not tortured, well fed and given rest. The owner may be greedy but the animal needs care.

scooter backs

These scooter back wheel covers are a good frequency multipliers. On an average a scooter does about twenty kilometer of running even in a small town, exposing your communication to others who are on road. This works as a reminder media unless creative is brilliant enough to catch your attention. An inexpensive medium has a life of about six months which is not at all bad for the job it does. Experts say one visual and three to four words should be the limit.

Price on a wall painting

You do some good some bad job. This painting was done in May 2007. Not too sure but is the price same? with ups and downs of markets, taxes and VATS ( which I understand Nothingh) it is quite possible that the price has changed. Elders have always advused us not to put price on a wall painting. But some times one gives up !!! don't we all know why?

Good media lasts long

One of our contributor has contributed with this image. Ogilvy did some wall tiles years ago on shop fronts of cement dealers. After so many years the tiles have remained , the other comapny has come an painted the shop though but his one reamains. Shop keeper refuses to part with it. What I am surprised with is the printing that has not faded as yet. One wonders why we have stopped innovating. Tiles have been used by coffee and whisky brands in south. An effective and long lasting medium must say.

A barber's place is where men go...

well nothing new in that, but one wonders why the barber or his place has not been used as a route to give out messages. people wait for their turn, listen to radio or TV and also talk to him. ( shall we say listen to him, with razor in his hand I will not take chances). Sounds great place for some product placement. Financial products, new mobile launches and if I am to look into his DNA just the right person for a word of mouth campaign. ideas dont come for free Bigwords a word of mouth agency is already into it. log on to bigwords.in and find out.

More women at haats

The weekly markets are gathering more women reports one of our friends. Reasons , men have gone to other cities /states to earn money. They leave behind chldren old and women. The effect has also brought along a change in stuff that is sold in these markets, more cosmetics, readymade garments and silver ornaments. Now haats are not only men population. also in terms of shop layout the women corner is provided a peaceful corner. Point well understood.

Bags as medium

Oh yes!! only when I see this I can recall people (mostly traders) using these branded bags. Tea and Beedi companies have used it. Now that I recall we have also seen some mouth freshners and gutkhas using it. Well they are sold in the market as well as given as gifts. Point is they are a moving and utility medium, what say?

POP- in rural

It must be great task to devlop a POP material that catches attention, comunicate at the same time has retailers interest in the mind. Our team came across one such material. lovely work. We often see POS material with electricity connections and wires making it non usable. Also transportaion to deep down markets is it self tough. Share your thoughts and get published on the blog , journal and the web site.

Video theatres

In small villages these video theatres do brisk buisness. A cd is projectd with a blasting sound system to an audence that range between 75 to125. mostly has semi or soft porn dubbed movies but day time shows are religious or good new releases. These cinema halls are quite famous and part of entertainment cycle. There is enough space aroound to create visibility and best is to run a product promotion and reward audience with cinema tickets. the bigger version of these haals are located at tehsil level if you want an organised veiwing. But this media option is wortha try.

Rural books as medium

I am delighted with the information flow that is happening. have you ever used rural story or do it your self books. These books are very popular and even sold in haats and bus stands. often they are religious in nature or stories from culture and historial back ground.

You can ride on these publication, create readership or publish few of your own. This wil reach to the desired audience. My request if you have used it before do let us know.

Magh Mela Allahabad

Will you be there for the holy dip on mauni amavsya. Like any other year this month long festival is celebrated with various bathing dates. People pour in from UP , BIHAR, RAJ, MP crowds satrt swelling up from the first week jan for the SANKRANT SNAN which is on 14th of jan. There are sevral shops and FMCG companies put their stalls. On their way back these pilgrims buy things for people back home. There are provisions for you to sponsor static way boards, towers, banners, Hot tea shops. You can set up stalls, but my mantra to you is "mela is about moving people- Either stop them by stealing their moment or walk with them." See you at triveni ghaats, should you need more information call sanjay Kaul at IMPACT. His team is always ready to serve with smile. after all they are not called the experts for nothing.

Gas balloons

Ideally a gas balloon should be used to help people understand the location or as a land mark. Say in a mela if you are lost at least you can look up and reach to the balloon under which you have the stall. but Unicef has been using it as a date communicator for pulse polio. your suggesstions and comments are welcome.

Beauty on the road

One of our team memebers spotted this beauty on the road. A water tanker with a social message jal hi jewwan hai. Fine rural art on a tanker that you can not take your eyes off.

By the way have you used fuel or water tankers as medium? Please share your experince with us.

Branding of local transport increases reach and frequency

It is a well known fact that deep and wide reach with multiple frequency builds the brand and its message. Cycle rickshaw can be a very vital mesium in such need. It can go into lanes and by lanes additionaly it can play jingles and distribute brand communication. Not expensive much it can give a huge coverage. say if you keep three in evry district cost of supervison and monitoring can come down and with a pre defined route plan it can do wonders.

TEK Management is offering this service for entire UP and BIHAR

Headlines From The Heartland

This book from Sevanti Ninan, talks of the small time news papers spread across the country. In 1990's a newspaper revolution began, blowing across northern and central India. When Literacy rose, communication expanded, and purchasing power climbed in these speaking states, newspaper, followed-picking up reader in small town and villages.

The book is an eye opner for those who still talk of media dark areas. Sevanti needs no introduction, She is the editor of media watch website, thehoot.org. she is a news paper columnist, researcher and foremost media analysts.

Book can be purchased from sage publications on line.

India Post

Have you ever used India Post to advertise your brands and services. Meghdoot posters provide a good space to place your message. You can sponsor the Box, or the postman dress. log on to India Post web site for details.

AWARDS FUNCTION

22nd DEC MUMBAI- RMAI awards for excellence in rural markets concluded.

following links give you stories

http://www.televisionpoint.com/news2008/newsfullstory.php?id=1230030570

http://www.indiainfoline.com/news/innernews.asp?storyId=88138&lmn=1&cat=5

http://www.afaqs.com/main1.html

http://www.afaqs.com/perl/news/index.html?sid=22954

http://www.afaqs.com/perl/news/index.html?sid=22953

http://www.eventfaqs.com/index.php?rlink=topstory/top_stories_inner.php&csrid=1158

http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=3&news_id=33482&tag=28438&pict=2

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